Select

About Select

Select Records is an American hip hop record label, among its most popular acts were Chubb Rock, Kid 'n Play and UTFO. Throughout its rich history, the recording industry has produced relatively few genuine and innovative independent label owners. Fred Munao, founder and CEO of internationally renowned Select Records since 1981, is among the best of the elite core of urban and pop music pioneers. Over the last two decades, Munao has been responsible for breaking chart-topping, genre elevating acts such as UTFO, Kid 'N Play, The Real Roxanne, Chubb Rock, Whistle, and AMG. Other past roster artists include the platinum act The Jerky Boys, revolutionary rap group M.O.P., R&B diva Nerissa, charismatic dancehall heartthrob Shawnie Ranks, and alternative rocker Mike Peters, ex-lead singer/songwriter of The Alarm. Select expects the next generation of artists to continue the ongoing success the label has endured.

Munao successfully managed two rock acts in the late 70's. The hottest was a Boston based group called the Atlantics, which he took from total obscurity to touring with such rock legends as Roxy Music, Cheap Trick, and Boston. Despite the group's popularity during the "New Wave Rock" era, Fred's dissatisfaction with the lack of label attention to the Atlantics planted the seeds for him to start his own independent label. "My feeling was that I could do it just as bad as the majors," he advised. "Yes, marketing, promotion, and distribution all sound pretty complicated and difficult to do on your own, but I never thought I couldn't do it. I knew good timing was also important, and that it's hard for any label, major or otherwise, to work too many acts. From the beginning my focus was on the quality of the artist and the music, not the quantity of acts I could have on my roster."

While searching for the perfect niche that would make Select what it is today, the label started out with its hand in a bit of everything. With the very first signings of such diverse acts like The Swinging Madisons (rock), B.J. Johann (country/ pop), Gary Private and Earle Mankey (pop), Select was making noise. About a year later, Fred Munao "hit the streets" and discovered what rap music was about. With a new direction in mind, rap being the focus, UTFO was signed. UTFO, considered as one of the forefathers of rap, carved a path for many others to follow. Daring to mix rap with the heavy metal sounds of Anthrax, this group kept with the Select maxim of originality as well as accessibility. Practicing the early methods of the original A&R function, Select put its feelers out and quickly developed a roster impressive enough to catch the attention of public and industry professionals alike. Soon to follow was an industry explosion of rap records, with Select heading the heap. Response records became the new rage. Select artist The Real Roxanne, hit the charts with her response to UTFO's hit, "Roxanne, Roxanne." With the right marketing techniques and the proper backing, Select made Roxanne more than a fad. She became one of the first female rap stars.

One of the most familiar names in rap history is Kid 'N Play. Kid 'N Play have yielded many hit singles and gold records for Select. These stars of stages have also become stars of screen. With the "House Party" movie series came an even greater level of success, surely earning Kid 'N Play the title of most recognized rap duo in the world. Originally starting with the concept of producing EP's only, Select had moved on to produce hit albums and singles as well as EP's. In fact, Select had expanded so much that it started Active Records for its dance acts and Mondo Music for the heavy metal acts. Although Select has stayed in touch with its founding premise of diversity and originality, it has maintained a focus for marketability. Select product can be found in every major chain store, as well as popular "Mom and Pop" music stores. Select product is distributed through ADA and is well accepted in major cities internationally as well. Through the intense efforts of Fred Munao and the specialized staff Select has produced over the years, Select had risen from a concept to a reality. It had carved a name for itself in record history, and will continue to venture into new and exciting areas. As long as there are new and creative artists, Select will be there, influencing the course of music and trends for others to follow.

Website: www.myspace.com/selectrecordsnj